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Author: Jonah Berger
Contagious written by Jonah Berger
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.
Offline vs online WOM
Joke analogy
Social Currency
Me-focus
Inner remarkability
Leverage game mechanisms
Make people feel like insiders
Stories.
Practical Value
Emotion
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Contagious
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