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Author: Al Ries and Laura Ries
The 22 Immutable Laws of Branding written by Al Ries and Laura Ries
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.
Cars in 1987 to 0.83 million vehicles in. 2001.
Publicity builds a brand while advertising defends its gains
Credentials and perceptions of quality build trust in a brand
Line extension is the most common mistake of big brands
Expansion should not damage company's core brand identity
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The 22 Immutable Laws of Branding
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